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SushiDog is located around London and specialises in customised Sushi Rolls eaten like a hotdog. Using TalkBox's smart automated marketing solution integrated with the 5Loyalty app, SushiDog basically automated making money.
*All campaigns are still automated and ongoing.
The TalkBox & 5Loyalty integration allows for Loyalty Rewards to be part of their automated promotions.
The Impact Data staff helped SushiDog activate Automated Promotions aimed to:
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From 25 Oct 22′ to 1 Feb 23’:
Automated campaigns had a massive 80.38% open rate. 2021 vouchers were delivered with a 17.71% redemption rate. This generated £3,020.58 or 2.62x ROI.
77.3% of those who redeemed a retention voucher went on to make another purchase – 20.7% within the following 30 days
Turn first-time customers into loyal regulars, automatically.
The Impact Data staff helped SushiDog to set up and automate emails and SMSs to Welcome & Onboard New Customers + Send Loyalty Reward Reminders + Reactivate Customers Trending away using perfectly timed vouchers to drive action
2.62 ROI £1,868.58 Net Revenue 70.79% Database Growth
QR Voucher code issued in the 5Loyalty app
Impact Data’s support team set up a number of automated emails and SMSs with Loyalty Rewards, designed to drive return visits.
This email was sent 1 day after a customer’s first visit date and introduced the loyalty club benefits
This email was sent 7 days before a customer’s birthday, offering a gift-voucher of either a free roll or bowl
Emails designed to be sent to customers who had only visited once and hadn’t returned in the 14 days & 28 days following their initial visit
Email designed to be sent to customers who have visited multiple times but hadn’t returned within 14 days & 28 days of their expected next visit
This email is designed to be sent to customers who haven't visited for over 6 months and is seen as a last try. Typically utilising high value offers such as 50% off
This email is designed to be sent to customers who have a points balance over a certain value but haven't visited for 6 weeks
This email is designed to be sent to customers who are one visit away from a loyalty reward but haven't visited in 6 weeks
*All campaigns are still automated and ongoing.
By the numbers
123 of 159 customers went on to make another purchase after
redeeming a retention voucher — 25 within a month.
We were looking for a powerful CRM/marketing tool which integrated with our loyalty software 5loyalty to allow us to understand more about our customers and use those insights to increase their frequency of visits to SushiDog. Talkbox takes all of our customer data and enables us to communicate with them in different ways depending on their behaviour. We are absolutely delighted with the success we have achieved so far, most notably through the use of vouchers and rewards sent to customers who haven’t visited us as recently as we’d have expected. The revenue we have generated through customers who have visited us as a result of receiving a communication through TalkBox has significantly exceeded the monthly fee we pay for the software.
Co-Founder, SushiDog
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