Customer Feedback

Collecting feedback from your customers is an essential part of the continuous improvement journey. There are a variety of reasons why gathering feedback is so important:

  • To improve customer satisfaction. Customer feedback can help businesses identify areas where they can improve their products, services, and overall customer experience. This information can then be used to make changes that will make customers happier and more likely to return.
  • To identify areas of opportunity. Customer feedback can also help businesses identify areas where they can improve their competitive advantage. For example, if a business receives feedback that customers are consistently praising their customer service, they may want to focus on developing even better customer service training for their employees.
  • To build customer loyalty. When customers feel like their feedback is valued and taken seriously, they are more likely to become loyal customers. This is because they feel like the business is listening to them and making changes based on their input.
  • To attract new customers. Positive customer feedback can also help businesses attract new customers. When potential customers see positive reviews of a business online, they are more likely to consider booking a stay or dining at the restaurant.
  • To measure performance. Customer feedback can also be used to measure the performance of a business. By tracking trends in customer feedback over time, businesses can see how they are doing and make necessary adjustments to their strategies.


At 5loyalty we provide a simple, platform to Make it easy for customers to provide feedback. The easier it is for customers to provide feedback, the more likely they are to do so.

We ask 2 simple questions; how was your service and how was your food. Simple questions will make it much more likely for your customers to reply.The additional question is for “Technical Feedback” this allows your customers to contact our support team directly so that we can deal with any enquiry/issue that your customers may have.

Frequently asked questions

A nominated email address (or addresses) will be notified when a customer fills out a customer feedback form. The feedback will appear in your admin panel.

No! Our feedback module keeps feedback out of the public domain and allows you deal with your customer directly

Our system allows you to compensate your customer directly if you feel like it's deserved; you can allocate 'bonus' points to your customer or even select a reward for them that will automatically get added to their Loyalty and Rewards section.

Want to know more?

Book a demo today and see how we can help you:

  • Increase customer engagement and loyalty
  • Boost sales and improve margins
  • Reduce costs and streamline operations
  • Get a personalized demo from one of our experts and learn more about how our platform can help you achieve your goals.