Pure Subscription Case Study

A monthly subscription service which rewards your most loyal customers with a percentage off all orders, however they purchase.

Pure has 18 coffee shops in London that serve freshly ground 100% Arabica coffee,

Fresh juices and smoothies, and nourishing meals prepared in onsite kitchens every day.

Quality ingredients command a loyal following. That’s why Pure partnered with 5Loyalty to provide a subscription service to customers who want a little extra with each brew.

The benefit of choosing 5Loyalty over other white label application providers is that we have been able to totally customise our branded application and build unique features that appeal to our customers. So far, we’ve built everything that we’ve dreamed of.

Our customers benefit from receiving brand messaging that’s distinctly from Pure. That helps to boost their recognition of us, and their loyalty.”

  Adam Williams
  E-commerce Director at Pure

How the Pure subscription works

For just £4.99 a month, Pure subscribers enjoy 20% off every order made instore and by Click & Collect via the app. Subscribers get their first month free to trial before they buy.

Pure subscribers are further entitled to exclusive rewards worth £25 a month. Those rewards include a free, freshly prepared smoothie every Monday and a free coffee every Friday.

For commuter customers

Pure’s subscription service was designed with its commuter customers in mind. The subscription service has established a loyal following of commuter customers.

The business anticipates that subscriptions will only increase as more people return to in-office work during the winter of 22/23. The service already functions well for its established subscriber base and that is only anticipated to expand.