Ever wondered how you can make the most of your present loyal customers, and encourage new customers to choose your restaurant over your competition time and time again? In a world of fast food apps and instant-order website, it’s all about setting out your digital brand as something that’s unique, exciting and rewarding to your customers.
Utilising a loyalty app is a fantastic way to keep your customers connected to your restaurant business. Not only is your brand right there on their phone, it gives you the opportunity to gather information from customers for email marketing, send them handy notifications and collect information about what they want and need. With so many restaurants making the leap to digital service and digital loyalty schemes, it’s important to stand out from the crowd. Here are some tips and tricks you can try to get those customers coming back to gain those points:
The mistake that some loyalty apps make is to make their loyalty prizes set – maybe it’s a particular dessert, an alcoholic drink or something else. It’s easy to isolate customers by being too specific; after all, what if they don’t drink or don’t like pudding? A great way around this is to have multiple options your customers can pick from. Maybe after ten visits, they can get a free drink, dessert or starter – or they could save up 30 visits for a free meal for one.
Reflect your brand ideals
Don’t sell yourself short – if your restaurant is all about quality, then don’t make yourself look cheap by giving a lot away! Your loyalty scheme should represent the kind of establishment you run, and your loyalty prizes should reflect this. If you have multiple restaurants, you can offer cross-brand loyalty schemes too, getting more exposure for all your businesses in one go.
Integrate digital into your establishments
Make it easy for customers to use your loyalty scheme – include a QR code to the app on the back of your menus, or offer a physical card to work with your app to keep your brand at the forefront of their mind. You can even include the number of visits until their next reward on their receipt, or encourage social media reviews by offering extra loyalty points when they’re completed. Gamification will get your customers involved and excited to return to you.