Coffee Subscription FABs

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How a coffee subscription service benefits you and your customer

It’s hard for most of us to imagine a successful working day without a cup of coffee or two. Coffee subscriptions provide a desirable alternative to the office kettle and jar of granules for commuter consumers. They reduce the pain point per transaction for all regulars when purchasing from their preferred coffee spot.

Coffee shops benefit from an increased number of customer interactions. These support stronger relationships with customers, as well as cross and up-selling opportunities.

How coffee subscriptions could work

Every month customers pay a recurring fee to subscribe to your subscription plan.

How the plan works is up to you. Subscribers could receive a flat discount off their purchases, claim a set number of drinks per day or per month when they visit your premises or order via the online platform*. Other exclusive perks can be offered as part of the plan.

Your subscription service can be customised to entirely align with your business needs.

You decide which perks subscribers benefit from

Perks are vouchers for fully or partially discounted products available to subscribers when they order in store or online via the app, as they prefer.

You choose which perks subscribers have exclusive access to, including:

Diverse perks incentivise customers to maintain their subscription as they benefit in multiple
ways, retaining brand engagement and interest.

The coffee subscription journey

01.

Customers access your branded online platform. After the initial registration, subsequent sign-ins are quick and frictionless.

02.

Customers subscribe to your plan with any payment card, Google or Apple Pay. Subscriptions can be cancelled at any time. Subscribers don’t feel confined and can keep on top of their monthly outgoings.

03.

Subscription revenue arrives directly in your business bank account. There is no monthly fee, just a simple transaction fee per payment.

04.

Scan a QR code on your customer’s device in-store to quickly redeem any subscriber perks.

05.

Customers can also redeem perks when ordering for delivery or pick-up via the online platform (Deliverect or Lightspeed K-Series required).

Customise your subscription service

You decide how subscriptions work to best benefit your brand. Here’s how:

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Design Subscription
Packages

Design Subscription
Packages

Create different tiers of subscription packages with distinct benefits.

Adapt perks to improve revenue such as by incentivising high-margin purchases or enhancing rewards during periods of reduced trade.
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Customise Packages to
Align With Your Branding

Customise Packages to
Align With Your Branding

You have total flexibility to name and create your subscription packages.

Choose your own tiers and their titles, draft descriptions and upload unique voucher artwork.
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Adapt subscription packages
to your business’ needs

Adapt subscription packages
to your business’ needs

Upload unique Terms & Conditions for each subscription to make sure perk redemption aligns with your business goals.
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Improve marketing

Improve marketing

Subscription services provide a unique opportunity for businesses to identify how customers behave at purchase point and gather accurate data to inform business operations going forward. Customer data can be used to adapt messaging to different customer demographics and appeal to a wide variety of buyer personas.
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Gather customer data

Gather customer data

You can collect customer data from the app to understand which demographics use your subscription service and adapt your marketing messaging appropriately. Reach customers via diverse channels depending on the communications they opt-in to.
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Distinguish subscribers from regular customers

Distinguish subscribers from regular customers

Each subscription customer has a unique voucher wallet which holds their rewards that’s checked when they order in store. Use data about subscriber behaviour to distinguish this group from regular customers to adapt the customer experience to reflect their loyalty.
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Boost consumer identification with your brand

Boost consumer identification with your brand

Subscribers will be continuously exposed to your brand’s identity through any marketing channels they have opted into. Improved brand recognition enhances customer affinity with your products and service, as well as makes referrals to friends more likely.
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Monetise your data

Monetise your data

Use your gathered data to reach your customers with targeted promotions that improve revenues by incentivising purchases of high-margin items or encouraging purchases during lower trade periods.

Business benefits of a coffee subscription service

Successful subscription services increase customer retention rates and customer lifetime value. This has the effect of improving the return on acquisition spend and increasing profit margins.

As long as subscribers remain happy with your service, a subscription model guarantees a consistent source of recurring revenue from repeat customers.

Your business will benefit immediately from the cash generated whenever the subscription is renewed, and you’ll only pay for our service when customers make payments to you.

Subscribers are likely to adapt their behaviour to visit you in-store or order online more frequently to maximise their subscription perks. This change in customer behaviour provides you with more opportunities to cross- and upsell products that aren’t included in your subscription package, to increase revenue.

Distinguish subscribers from regular customers to gain greater visibility on how each group interacts with your brand and service. Use this data to tailor messaging to the distinct groups to enhance your brand’s appeal and improve relationships with all your customers.

Accurately track your number of subscribers to predict your monthly recurring revenue and cashflow going forward.