Coffee Subscription FABs
How a coffee subscription service benefits you and your customer
It’s hard for most of us to imagine a successful working day without a cup of coffee or two. Coffee subscriptions provide a desirable alternative to the office kettle and jar of granules for commuter consumers. They reduce the pain point per transaction for all regulars when purchasing from their preferred coffee spot.
Coffee shops benefit from an increased number of customer interactions. These support stronger relationships with customers, as well as cross and up-selling opportunities.
How coffee subscriptions could work
Every month customers pay a recurring fee to subscribe to your subscription plan.
How the plan works is up to you. Subscribers could receive a flat discount off their purchases, claim a set number of drinks per day or per month when they visit your premises or order via the online platform*. Other exclusive perks can be offered as part of the plan.
Your subscription service can be customised to entirely align with your business needs.
You decide which perks subscribers benefit from
Perks are vouchers for fully or partially discounted products available to subscribers when they order in store or online via the app, as they prefer.
You choose which perks subscribers have exclusive access to, including:
Diverse perks incentivise customers to maintain their subscription as they benefit in multiple
ways, retaining brand engagement and interest.
The coffee subscription journey
Customers access your branded online platform. After the initial registration, subsequent sign-ins are quick and frictionless.
Customers subscribe to your plan with any payment card, Google or Apple Pay. Subscriptions can be cancelled at any time. Subscribers don’t feel confined and can keep on top of their monthly outgoings.
Subscription revenue arrives directly in your business bank account. There is no monthly fee, just a simple transaction fee per payment.
Scan a QR code on your customer’s device in-store to quickly redeem any subscriber perks.
Customers can also redeem perks when ordering for delivery or pick-up via the online platform (Deliverect or Lightspeed K-Series required).
Customise your subscription service
You decide how subscriptions work to best benefit your brand. Here’s how:
Business benefits of a coffee subscription service
Successful subscription services increase customer retention rates and customer lifetime value. This has the effect of improving the return on acquisition spend and increasing profit margins.
As long as subscribers remain happy with your service, a subscription model guarantees a consistent source of recurring revenue from repeat customers.
Your business will benefit immediately from the cash generated whenever the subscription is renewed, and you’ll only pay for our service when customers make payments to you.
Subscribers are likely to adapt their behaviour to visit you in-store or order online more frequently to maximise their subscription perks. This change in customer behaviour provides you with more opportunities to cross- and upsell products that aren’t included in your subscription package, to increase revenue.
Distinguish subscribers from regular customers to gain greater visibility on how each group interacts with your brand and service. Use this data to tailor messaging to the distinct groups to enhance your brand’s appeal and improve relationships with all your customers.
Accurately track your number of subscribers to predict your monthly recurring revenue and cashflow going forward.