How a coffee subscription service benefits you and your customer
It’s hard for most of us to imagine a successful working day without a cup of coffee or two. Coffee subscriptions provide a desirable alternative to the office kettle and jar of granules for commuter consumers. They reduce the pain point per transaction for all regulars when purchasing from their preferred coffee spot.
Coffee shops benefit from an increased number of customer interactions. These support stronger relationships with customers, as well as cross and up-selling opportunities.
How coffee subscriptions could work
Every month customers pay a recurring fee to subscribe to your subscription plan.
How the plan works is up to you. Subscribers could receive a flat discount off their purchases, claim a set number of drinks per day or per month when they visit your premises or order via the online platform*. Other exclusive perks can be offered as part of the plan.
Your subscription service can be customised to entirely align with your business needs.
You decide which perks subscribers benefit from
Perks are vouchers for fully or partially discounted products available to subscribers when they order in store or online via the app, as they prefer.
You choose which perks subscribers have exclusive access to, including:
Sign-up perks
One-time only perks
Exclusive rewards that are available to redeem once per renewal
E.g. “Claim a free 50g bag of freshly roasted coffee beans
Recurring perks
Rewards that can be used as many times as the subscriber likes whilst their subscription remains active
E.g. “Get a 10% discount off all purchases on Monday or Tuesday”
Daily perks
Individual single-use vouchers
issues once per day to active subscriber
E.g. “2 free coffees per day”
Referral perks
Rewards when referred
friends subscribe
E.g. “500 bonus loyalty points when your friend subscribes”
Diverse perks incentivise customers to maintain their subscription as they benefit in multiple
ways, retaining brand engagement and interest.
The coffee subscription journey
01.
Customers access your branded online platform. After the initial registration, subsequent sign-ins are quick and frictionless.
02.
Customers subscribe to your plan with any payment card, Google or Apple Pay. Subscriptions can be cancelled at any time. Subscribers don’t feel confined and can keep on top of their monthly outgoings.
03.
Subscription revenue arrives directly in your business bank account. There is no monthly fee, just a simple transaction fee per payment.
04.
Scan a QR code on your customer’s device in-store to quickly redeem any subscriber perks.
05.
Customers can also redeem perks when ordering for delivery or pick-up via the online platform (Deliverect or Lightspeed K-Series required).
Customise your subscription service
You decide how subscriptions work to best benefit your brand. Here’s how:
Design Subscription
Packages
Design Subscription
Packages
Adapt perks to improve revenue such as by incentivising high-margin purchases or enhancing rewards during periods of reduced trade.
Customise Packages to
Align With Your Branding
Customise Packages to
Align With Your Branding
Choose your own tiers and their titles, draft descriptions and upload unique voucher artwork.
Adapt subscription packages
to your business’ needs
Adapt subscription packages
to your business’ needs
Improve marketing
Improve marketing
Gather customer data
Gather customer data
Distinguish subscribers from regular customers
Distinguish subscribers from regular customers
Boost consumer identification with your brand
Boost consumer identification with your brand
Monetise your data
Monetise your data
Business benefits of a coffee subscription service
Successful subscription services increase customer retention rates and customer lifetime value. This has the effect of improving the return on acquisition spend and increasing profit margins.
As long as subscribers remain happy with your service, a subscription model guarantees a consistent source of recurring revenue from repeat customers.
Your business will benefit immediately from the cash generated whenever the subscription is renewed, and you’ll only pay for our service when customers make payments to you.
Subscribers are likely to adapt their behaviour to visit you in-store or order online more frequently to maximise their subscription perks. This change in customer behaviour provides you with more opportunities to cross- and upsell products that aren’t included in your subscription package, to increase revenue.
Distinguish subscribers from regular customers to gain greater visibility on how each group interacts with your brand and service. Use this data to tailor messaging to the distinct groups to enhance your brand’s appeal and improve relationships with all your customers.
Accurately track your number of subscribers to predict your monthly recurring revenue and cashflow going forward.
One-time rewards for
new subscribers
E.g. “Welcome to the club -
branded coffee cup”