92° Subscription Case Study
92° is a small chain of coffee shops and roasteries.
First founded in Liverpool in 2015, it now has shops in Liverpool, Southport, Leeds, Manchester and London. The 92° mission is to bring awesome coffee to everyone, everywhere.
The business launched its coffee subscription service, The 92° Club, in January 2022. Since then, adoption of the subscription service has increased month by month with a positive impact on revenue, sales and marketing efficacy.
“The 92° Club has been an awesome addition to our offer since it launched. The Club offers great value to our guests and has a great benefit to us as a growing independent coffee company.
We gain a lot of insight into the trends and purchasing behaviours of our subscription customers from it. As a result, our ability to create and communicate fully bespoke offers is improved and there’s a greater likelihood of individual uptake.
We see a great future for this project, not just for our company, but for the wider hospitality industry.”
How the 92° Club Subscription Works
The Story So Far
92° launched their 92° Club coffee subscription service in January 2022 and, since then, it has gone from strength to strength. As of August 2022, 92° reached an all-time high of 890 subscribers registered for the service. These subscribers contribute approximately £23,000 in additional revenue each month. On average, 60% renew their subscription each month. The business has observed that subscribers’ additional spend is continuously increasing, and that food and cake sales have risen in tandem with their growing subscription service.
The subscription service provides 92° with access to data insights about the trends and purchasing behaviours of its subscription customers. 92° has found that this data improves its ability to create offers and effectively communicate their benefits to costumers, increasing the likelihood of individual offer uptake.